Today’s marketers can use many different marketing channels, so it’s hard to know where to start and which channels to focus on. You don’t have the time or resources to try each channel individually to see the most effective method.
When your marketing budget is limited, you need to calculate each expenditure. Email marketing can help you. More than half of marketers say that email is their biggest source of ROI, which is a very compelling reason to invest in email marketing.
Your customers use email
Email is not dead yet. Although consumer-oriented messaging apps such as WhatsApp and Facebook Messenger and Slack for businesses are becoming more and more popular, people still use email every day and constantly check it. In fact, by the end of this year, active email accounts are expected to reach 5.6 billion. If you think that 99% of customers check their email every day, then your email marketing campaign can attract a large audience.
However, just because almost everyone has an email account does not mean that you should send an email newsletter to all of these people. The important thing is to define your audience and then segment your customer database so that you can send email marketing campaigns to relevant and interested recipients.
communication channel suitable for Businesses
Your customers chat with friends on Instagram, Twitter, WhatsApp, and Facebook Messenger, but that doesn’t mean they want to hear your message on this channel. In fact, 68% of teenagers and 73% of millennials said they prefer to receive corporate communications via email. If you want to reap the benefits of email marketing, you need to listen to what your customers tell you and make adjustments accordingly
Drive revenue and return on investment
Every marketer wants to be able to see tangible results from their marketing activities. Email marketing is one of the channels that can bring the best return on investment for your business.
Importantly, if you want to accurately understand the return on investment that email marketing generates for your business, and understand when and where you can optimize your campaigns, then you must effectively track email clicks, website visits, and conversion systems.
Cost is lower than traditional methods
Although direct marketing methods such as flyers, magazine ads, television, and billboards have prevailed, sending emails to customers is much cheaper. If you use a marketing automation system to send campaigns, you don’t need to go through manual processes to create content or spend a lot of time writing code or programming, you can save more time and money.
Cost is lower than traditional methods
Although direct marketing methods such as flyers, magazine ads, television, and billboards have prevailed, sending emails to customers is much cheaper. If you use a marketing automation system to send campaigns, you don’t need to go through manual processes to create content or spend a lot of time writing code or programming, you can save more time and money.
Enable personalized and targeted content
Using a marketing automation system to create and send email marketing campaigns can also help you personalize your content and select the right people for these campaigns. By tracking and understanding your customers’ past behavior, you can ensure that they receive only the most relevant campaigns and that the content in these emails is personalized based on their demographics and interests.
In fact, 70% of marketers say that improving the pertinence of messages is the most important benefit of marketing automation. At the same time, marketers who segmented their campaigns saw revenue growth of up to 760%.
Build Client relationships
When you personalize your email marketing content for your customers and send them only the campaigns they are interested in, they are more likely to open your newsletter. And, the more they open your emails, the better you will be able to understand them, build relationships, discover what they like and dislike, and continue to keep your top priority every day. In this way, not only are they more likely to buy goods from your business, but they may also become loyal customers and reduce customer churn. In fact, 80% of business professionals believe that email marketing can increase customer retention.
Raise popularity of brand
The benefits of email marketing are not only in the campaigns you send to existing customers but also in the emails you send to people who have never dealt with your company. In terms of attracting new customers, email is almost 40 times more efficient than Facebook and Twitter combined.
A well-designed email marketing campaign can encourage people to make their first purchase through the following strategies: inform them of the benefits of your business, provide useful and helpful content, and send them discount codes or coupons. You can also use email campaigns to create a strong brand identity that people can instantly recognize, which makes them more likely to trust your company.
Create shareable content
You cannot share TV ads. You watch it, and then forget it after 30 seconds. Email is not only more permanent than other marketing media such as TV commercials, but it can also be easily shared. Word of mouth advertising is a huge driving force for sales, with 90% of consumers saying that they are more likely to trust and recommend brands recommended by friends. In addition, 59% of consumers say that marketing emails affect their purchasing decisions, so you can start to understand how email marketing can increase revenue.
Helps you avoid cold sales and marketing
People must choose to accept email marketing campaigns, which means they have asked you to contact them. You will not bother them (or waste time and money) by sending unwanted direct mail to their door or calling them when they are just sitting down to eat. Instead, they will look forward to your email, which gives them the opportunity to open it, read the content, and participate in some way. They are also more likely to share emails with friends.
Allows you to access more devices
Now, mobile devices are the preferred platform for reading emails, but some people are still reading mobile phones on desktop PCs, and some even print out emails to read offline (weird but correct). By creating only one email, you can reach them no matter which platform they prefer to use (many people will switch between the two platforms). It is simple and convenient, and they can access their email no matter where they are. This makes email marketing a very cost-effective marketing method.
If you want to take full advantage of email marketing, then a marketing automation platform can help you. You will be able to save a lot of time and money when creating content that most resonates with and appeals to your audience, and segment it to help increase revenue and track and measure success.
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