Brand photography makes your brand more reliable
If the founder uses social media, 82% of consumers have a higher degree of trust in company-77% of consumers are more likely to buy from the company. This is not to say that these photos are only for your social media profile, or that they should all include you, but to point out that people want to connect with other people, connect with others and see the face behind the company.
Brand photography creates the first impression
People form their first impression in just 50 milliseconds, so everything you share must be admired and done quickly! High-quality, consistent, professional brand photography will help you quickly attract potential customers because they will see you appreciate details, high-quality content, consistency, and excellent aesthetics. I know that if I do well, I have almost convinced myself, and I don’t even know anything about the product or service!
Brand photography increases engagement
So far, we all know how far visual content can go than plain text content, and it is more interactive. If you are not sure yet, here are some cold facts. 65% of marketing executives say photos, videos, illustrations, and infographics are the key to conveying the brand story; Facebook posts from brands that include pictures won 87% of all participants; 51% of B2B marketers will create visual assets as their content Part of the marketing strategy; the number of tweets containing images increased by 150% Rather than tweets without pictures; articles with pictures in every 75-100 words get twice the share of social media than articles with fewer pictures; Facebook posts with pictures are 2.3 times more engaged than users without pictures.
Consistency is the key, photography can improve brand consistency
You might have brand logo, colors, and fonts, but if your photographic work does not match, you may be in trouble. The tight integration of all visual elements is essential to maintain brand consistency. Brands that consistently display are three to four times more likely to gain brand awareness, and 90% of consumers expect their experience to be consistent across all channels and devices used to interact with the brand.
Now, you may be able to find some stock images that work well, but it’s likely that they are not the real brand, or if there are, a hundred people are using the exact same photos as their brand. When you first start, stock images are a good choice, but I still use some images from time to time, but this should be the purpose of having your own, unique and perfect brand photos.
Where can I use brand photography
I know you might want to know where you can use all these photos, and if you invest in a photographer, you will completely want to make money, so here are some ideas you can use these photos at once you have them:
As a picture of a social media profile, especially if you are a team, or your brand is indeed personal, such as a life coach or blogger.
For Instagram photos In your Instagram story Show your identity on your “About” page In blog post As a graphic for your paid advertising Show your process.
As a signature for your email newsletter, On the side of your business card Introduce yourself in the webinar.
On the team page of your website Entire PDF opt-in For customers, please note As part of your PR/Media/Press plan, others can write and share information about you and your business.
In your email signature As a podcast artwork In your online course content.
